A measure of the public relations strategies of several Ministry of Youth and Sports formations from the perspective of their employees

Abstract

The study aimed toDevelop a scale of public relations strategies for several formations within the Iraqi Ministry of Youth and Sports .Identify the level of public relations strategies within several formations within the Ministry of Youth and Sports from the perspective of their employees.

The researchers used the descriptive approach with two methods (survey and correlation) to suit the nature of the research problem. The research community consisted of (357) in several formations of the Iraqi Ministry of Youth and Sports, as the building sample included (250) workers. They were chosen intentionally at a rate of (70%) of the total research community, and the survey application sample, numbering (20) members, was also excluded, representing (60.5%) of the research community. Thus, the construction sample became composed of (230) workers, representing (42.64%) of the research community, so the final number of the application sample became (107) workers, representing (30%) of the total research community. The researchers used statistical data using (arithmetic mean, standard deviation, percentage, t-test for two independent samples, Pearson's simple correlation coefficient, and Cronbach's alpha coefficient). The researchers reached several conclusions, the most important of which are:

1. There is a discrepancy in the level of awareness and understanding among the Ministry of Youth and Sports' formations of the importance and role of public relations as a communication function of an ongoing advisory and executive nature.
2. A number of these organizations adhere to traditional communication methods in managing public relations within their external and internal environments.

In light of the findings, the researchers made several recommendations, the most important of which are:

1. Adopting awareness and educational programs to consolidate and promote the effective communication role of advisory and executive public relations management.
2. Activating an active and effective communication system that contributes to developing their skills and functional capabilities instead of traditional methods of managing public relations within the formations of the Ministry of Youth and Sports.